Chick-fil-A is an international brand built on an unmistakably human experience, one created day in and day out by frontline restaurant Team Members. PullSpark was challenged with creating an experience that would connect with Team Members in fresh, new ways, energizing them, honoring their role, and reinforcing the heart behind “My Pleasure.”
Together with Chick-fil-A, we helped design Engage, a traveling roadshow built to meet Team Members face-to-face.
PullSpark shaped the experience to feel immersive, celebratory, and unmistakably Chick-fil-A:
A live, high-energy environment designed to connect, educate and inspire.
Story-driven moments that reinforced purpose, pride, and belonging.
A can’t-miss experience that restaurant Operators could confidently champion, designed to energize teams, reinforce purpose, and strengthen Team Member commitment.
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