When The Home Depot Foundation was given a nationally televised moment during the Army-Navy Game, they wanted to make the most of it by honoring veteran service, communicating the Foundation’s purpose, and creating emotional connection – all in just 60 seconds.
It was a live, high-stakes moment on a national stage, with millions watching. Every second mattered. Every frame counted . . . So the Foundation called on PullSpark.
At PullSpark, we believe impact is fueled by intention. We approached Maggie’s Story with the same care and creative rigor we bring to our largest productions. The constraint wasn’t a limitation; it was the discipline that shaped the story.
Working closely with The Home Depot Foundation, we crafted a film that:
Honored service with care and authenticity.
Balanced emotion and clarity for a broad, national audience.
Designed for broadcast but rooted in humanity, the film was built to meet the gravity of the moment. Because when a story is told with clarity and creativity, 60 seconds is more than enough.
Maggie’s Story
