Beyond its mission to deliver exceptional Asian dining experiences, Panda Express is deeply committed to being the world leader in people development. PullSpark first partnered with Panda on their national Leadership Conference in 2023, focused on visual graphic design in the room. By 2025, our partnership had grown. This time, we were trusted with not only designing for the space, but shaping the entire event experience itself.
PullSpark partnered closely with the Panda Express team to take their established event theme “Built to Last” and bring it to life through programming and production, creating an experience to inspire and engage audiences.
At the center of the experience was a cube, a symbolic anchor for the event built with blocks representing the fundamental mission, vision and values of the company. From every angle, it reinforced the idea of a company thoughtfully constructed, enduring, and built to last.
Highlights of our work included:
Run-of-show programming that layered meaning over time, so ideas introduced early carried through the full experience.
Programming videos and an opening sequence that activated the cube as a storytelling device, connecting Panda Express’s heritage, values and future from multiple perspectives.
3D design for LED screens that transformed the cube and the room into a unified visual language.
Visual storytelling that wasn’t just seen, but remembered, designed to stay with leaders long after they left the room.
Every element worked together to ensure the impact of the conference didn’t end when the lights went down. The experience needed to be built to last, because the culture it represented already was.
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