Home Depot Associates are some of the busiest people anywhere. They’re on the floor. Helping customers. Solving problems. Moving constantly. And unlike a traditional corporate audience, there isn’t a single, direct channel where everyone sits down to read or watch the same message.
That was the challenge behind THD101. The Home Depot needed to increase frontline Associate engagement with brand culture, values, and career growth in a way that respected how work actually happens inside a store. This wasn’t about long-form messaging or perfectly timed meetings. It was about clarity, relevance, and connection, delivered fast.
PullSpark and The Home Depot’s internal communications team designed a campaign built for real life inside the store. Instead of relying on a single channel, THD101 was designed as a multi-touch system, reinforcing the message through repetition, recognition, and accessibility.
We delivered:
Video, print, and digital assets designed to travel across multiple internal platforms
A campaign identity that felt energetic, human, and aligned with Home Depot’s culture
The campaign created familiarity and momentum, turning information into something Associates could actually connect with. When people are busy, communication doesn’t need to be louder. It needs to be better.
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