In early 2021, the state of Texas experienced a winter storms that left countless areas of the state devastated Matthew McConaughey and the just keep livin Foundation set out to aid their home state, stepping up to raise awareness and funds quickly on a global scale. PullSpark was challenged with creating a meaningful, high-impact experience that could honor real resilience, deliver real aid, and champion this powerful cause… real quick. 6 weeks - go.
Together with Matthew McConaughey and the just keep livin Foundation, we created We’re Texas, an all-original, two-hour livestreamed event that brought together celebrity performers, nonprofit partners and disaster survivors from across the state.
PullSpark shaped the experience to feel intentional, authentic, and emotionally resonant:
A live, globally streamed program designed to connect audiences and raise funds in real time.
Purpose-driven writing, monologues, and conversations woven throughout the show.
Story videos capturing first-hand accounts from Texans impacted by the storm.
Seamless production that allowed a complex event to feel unified and human.
Opening Video
$8M
