Each year, Ethisphere gathers to honor the World’s Most Ethical Companies®, a moment designed to celebrate organizations and leaders who set the global standard for integrity, accountability, and trust. This opening isn’t just ceremonial. It sets the tone. It creates significance. It signals to an audience of ethics, compliance, HR, and legal leaders that their work, often unseen, matters deeply.
But in early 2021…the world of live events and connection had changed.
The challenge wasn’t simply creating a memorable opening, it was doing so in a fully virtual environment, where celebration, emotion, and connection had to be felt through a screen, around the world.
PullSpark blended the technical precision of production, the science of memory, and the emotional power of storytelling to create a cinematic opening that honored the audience itself.
The experience was intentionally designed with:
A one-shot moment that created intimacy and focus
Live voiceover that had a virtual audience dialed in
A custom musical score composed to carry emotion and meaning
In a time defined by distance and disruption, the piece created cohesion, gravity, and connection. Because even in the most regulated spaces, and especially in uncertain moments, art has the power to make meaning stick.
Ethisphere "Better" Opener
