Key Accountabilities

Hands-On Production

• Turn creative concepts into finished work by producing key visual and motion assets (event looks, graphics packages, screen content, animated openers) hands-on.

• Execute graphic design hands-on: event identities and key art, stage and screen graphics, presentation design, signage and environmental graphics, and digital, social, and print assets.

• Execute motion design hands-on: animated openers, logo animations, lower thirds, screen loops, transitions, and live graphics packages built for LED walls and live environments.

• Maintain a comprehensive understanding of all project deliverables and how they connect into the overall audience experience.

• Oversee the progression of creative assets and deliverables through each stage of development, ensuring momentum and alignment across teams, while using AI to progress the work.

• Partner with designers, editors, animators, writers, producers, and event teams to ensure all creative elements work cohesively together; bringing in contractors when the team is at capacity or a specialty doesn’t exist in-house.

• Ensure the creative intent is preserved throughout execution and post-production.

• Anticipate creative gaps, executional challenges, or workflow bottlenecks and proactively propose solutions.

• Ensure all deliverables align with client brand standards, PullSpark quality expectations, and the _nstinct storytelling methodology.

Creative Development & Ideation

• Partner with Creative Directors to develop and expand creative concepts across live events, film, experiential activations, graphics packages, and integrated campaigns.

• Contribute original ideas that elevate the creative direction and strengthen audience impact.

• Help complete and refine creative concepts by identifying opportunities for stronger storytelling, visuals, pacing, messaging, or experiential engagement.

• Participate in brainstorms, pitch development, creative reviews, and concept presentations.

• Shape messaging, tone, visual identity, and emotional arc across deliverables.

• Contribute to scripting, story development, VO, and music choices alongside the Copywriter and the ACD, Film.

• Contribute creative references, inspiration, and strategic thinking that help push projects forward.

Event & Experience Leadership

• Possess strong understanding of live event environments and experiential storytelling.

• Support the development of event content systems including:

  • Openers

  • Show flow

  • Screen content

  • Filmed videos

  • Animated videos

  • Live graphics

  • Walk-in/walk-out moments

  • Speaker support visuals

  • Scenic integration

  • Audience engagement moments

  • Music and audio direction

  • Experiential activations

• Collaborate cross-functionally with Event Producers, Technical Directors, Production Managers, and Creative Directors to ensure all creative elements integrate successfully into the live experience.

• Provide on-site creative leadership and problem-solving during productions and events.

Timelines & Workload

• Partner with Project Managers, Event Producers, and Creative Directors to ensure deadlines are realistic, efficient, and aligned with production schedules.

• Balance multiple overlapping projects while maintaining high creative standards and meeting client deadlines.

Creative Collaboration

• Serve as a key bridge between creative leadership and execution teams.

• Clearly communicate creative intent, feedback, revisions, and priorities across disciplines.

• Guide internal creatives, and contractors when needed, toward successful execution.

• Collaborate with Creative Directors to ensure projects remain creatively strong while achievable within timeline and budget realities.

• Foster a collaborative, solutions-oriented creative environment.

Post-Production & Quality Control

• Participate in edit reviews, content reviews, and creative checkpoints.

• Assist in shaping pacing, music direction and selection, VO options, visual storytelling, and refinement strategies.

• Review creative outputs to ensure consistency in:

  • Storytelling

  • Tone

  • Brand alignment

  • Visual identity

  • Audience engagement

• Ensure deliverables maintain PullSpark’s standard of excellence across all formats.

AI Design Systems & Prompt Strategy

• Develop and maintain AI-assisted design and motion workflows that help PullSpark scale visual content creation while maintaining creative excellence.

• Build prompt frameworks and workflows tailored to individual client brands, visual identities, color and type systems, and design styles.

• Create systems that improve:

  • visual consistency,

  • speed to first concept,

  • ideation, moodboarding, and concept exploration,

  • revision workflows,

  • and creative scalability.

• Partner with Creative Directors and designers to ensure AI-supported outputs remain strategically aligned, on brand, and creatively differentiated.

• Continuously evaluate emerging AI tools for image generation, design, and motion that enhance visual storytelling and workflow efficiency.

• Establish best practices and guardrails for AI-generated visual quality, brand consistency, and image usage rights.