Key Accountabilities

• Ownership of Storytelling Excellence — Create emotionally compelling scripts that execute the creative vision of the deliverable using PullSpark's _nstinct storytelling methodology.

• Project Execution — Deliver work on time while proactively managing priorities, communication, and execution challenges.

• Pre-Production Leadership — Strengthen PullSpark's production capabilities through innovation, workflow optimization, contractor oversight, and continuous professional growth.

Core Responsibilities

Strategic Storytelling & Content Development

• Write and develop content across PullSpark deliverables including:

  • Event scripting

  • Speaker scripting and coaching support

  • Run of Shows

  • Creative briefs

  • Video scripts

  • Brand messaging

  • Campaign concepts

  • Presentation content

  • Experiential activations

  • Voiceover scripts (partnering with the ACD, Film, who directs VO sessions and voice talent)

  • Marketing copy

  • Social content

  • Internal communications

  • Brand storytelling

  • Strategic messaging frameworks

• Develop messaging that aligns with PullSpark’s storytelling methodologies, including the _nstinct™ framework and Creative Thread philosophy.

• Translate complex ideas into emotionally resonant, audience-focused narratives.

• Create “sticky” messaging and memorable phrasing that supports audience retention and emotional connection.

• Write with an understanding of and sensitivity to:

  • audience’s common emotion,

  • emotional pacing,

  • live environments,

  • visual storytelling,

  • and brand positioning.

Creative Collaboration & Ideation

• Participate as a core contributor within PullSpark’s Creative Services team.

• Join weekly creative reviews, brainstorms, and ideation sessions to support new deliverable development and creative problem solving.

• Collaborate cross-functionally with:

  • Creative Directors

  • Associate Creative Directors (Design & Experiences; Film)

  • Executive Producer

  • Creative Producer

  • Event Manager

  • Event Producers

  • Graphic Designers

  • Editors/Animators

  • Strategists

  • Account Leads

• Contribute ideas that strengthen storytelling, emotional engagement, audience clarity, and creative cohesion.

• Help shape creative concepts early in development through narrative thinking and strategic messaging.

Brand Voice & Messaging Stewardship

• Become deeply familiar with PullSpark’s brand voice and client brand ecosystems.

• Ensure all written deliverables maintain consistency in:

  • tone,

  • messaging,

  • emotional resonance,

  • and strategic positioning.

• Adapt writing style fluidly across industries, audiences, and communication formats.

• Develop messaging systems that help maintain continuity across integrated campaigns and experiences.

Creative Quality Control

• Oversee and mentor contract copywriters to ensure creative output is excellent and accomplishes the win for the deliverable

• Build a copywriter contractor bench that understands and aligns with PullSpark’s style and the clients’ voices.

• Review content for clarity, emotional impact, strategic alignment, and audience engagement.

• Ensure messaging supports the broader creative vision and client objectives.

• Refine copy and scripts based on feedback while maintaining storytelling integrity.

• Maintain PullSpark’s standards of creative excellence across all written work.

AI Content Systems & Prompt Strategy

• Develop and maintain AI-assisted writing systems that help PullSpark scale content creation while maintaining creative excellence.

• Build prompt frameworks and workflows tailored to individual client brands, tones, voices, messaging structures, and communication styles.

• Create systems that improve:

  • content consistency,

  • speed to draft,

  • ideation support,

  • revision workflows,

  • and creative scalability.

• Partner with Creative Directors and strategists to ensure AI-supported outputs remain strategically aligned, emotionally intelligent, and creatively differentiated.

• Continuously evaluate emerging AI tools and technologies that enhance creative storytelling and workflow efficiency.

• Establish best practices and guardrails for AI-generated content quality and brand consistency.