Key Accountabilities

• Owns Storytelling Excellence – Create emotionally compelling, narrative-driven edits that execute the creative vision and utilize PullSpark’s _nstinct storytelling methodology.

• Owns Server, Media & Post-Production Workflow – Own the organization, integrity, accessibility, backup, transfer, and archival standards of PullSpark’s video server and associated cloud-storage ecosystem, maintaining organized project structures and a zero-missing-media standard.

• Ownership of Creative & Technical Excellence – Maintain a high standard of quality and consistency across editing, color, sound, finishing, motion graphics, and final video deliverables.

• Project Execution – Deliver projects on time and within budget while proactively managing priorities, timelines, communication, revisions, and post-production challenges.

• Post-Production Leadership – Strengthen PullSpark’s post-production capabilities through workflow optimization, standards development, contractor oversight, creative innovation, and continuous professional growth.

• Motion Design Support — Create and integrate high-quality motion graphics and animation when needed to support the creative vision and elevate editorial work.

Core Responsibilities

Creative Storytelling & Editing

• Push forward the creative vision and direction for videos in alignment with the client’s brand, using the vision and Creative Thread for each deliverable as determined by the Creative Director.

• Serve as a lead editor across PullSpark video projects, taking ownership from footage and creative direction through final delivery.

• Edit compelling, narrative-driven content while upholding PullSpark’s _nstinct storytelling methodology.

• Ensure every edit reinforces the deliverable’s Creative Thread and intended audience transformation.

• Shape narrative structure, pacing, emotional tension, music, sound, and visual rhythm to maximize audience engagement.

• Make editorial decisions that intentionally support clarity, emotion, and action—not simply aesthetics.

• Translate creative strategy into emotionally compelling visual stories that move audiences toward the desired action.

• Execute professional editing, color grading, sound design, audio cleanup, motion-graphics integration, and finishing.

• Edit multi-camera, documentary, narrative, event, interview, branded, and other video content as needed.

• Work confidently with large volumes of footage, identifying the strongest story and performances efficiently.

• Incorporate feedback quickly while maintaining the integrity and quality of the story.

• Occasionally serve as an on-site editor to quickly refine, elevate, and deliver fast-turn edit updates for event content.

• Maintain organized, clean project files that can be easily handed off, reopened, revised, translated, or archived.

Server, Media & Asset Management

• Own the day-to-day organization and health of PullSpark’s video server and associated cloud-storage systems.

• Own and continually improve the process for footage transfer from production through post-production, including ingestion, verification, backup, organization, editing, delivery, and archival.

• Establish, document, and maintain standardized folder structures, file-naming conventions, project organization, and archival procedures.

• Ensure footage, project files, graphics, audio, masters, and supporting assets are properly stored, backed up, organized, and accessible.

• Maintain a zero-missing-media standard across active and archived projects.

• Oversee footage ingestion, backups, project handoffs, transfers between editors, archival, and long-term media storage.

• Establish clear expectations for how internal team members and external partners transfer and return footage and project files.

• Regularly audit server organization and storage capacity and proactively identify issues before they affect production.

• Coordinate hard drives, storage allocation, workstation media, project transfers, cloud storage, and backups as needed.

• Ensure project files are maintained so projects can be efficiently reopened, transferred between team members, translated, revised, or archived.

• Partner with leadership to anticipate future storage, server, backup, equipment, and post-production infrastructure needs.

• Establish and reinforce team-wide best practices and accountability for proper server and media management.

• Document processes so PullSpark’s media-management systems remain scalable, understandable, and consistent as the team grows.

Post-Production Excellence

• Produce editorial work that consistently meets PullSpark quality standards before client review.

• Ensure technical quality and consistency across all video deliverables.

• Manage multiple editing and post-production timelines simultaneously.

• Forecast post-production risks before they impact deadlines.

• Deliver projects on or before agreed deadlines and communicate potential challenges well in advance, along with recommended solutions.

• Manage post-production workflows across campaigns and projects.

• Work with leadership to anticipate and resolve internal team and client issues as they arise.

• Adhere to post-production project budgets and identify outside post-production needs early.

• Proactively request technical specifications, deliverable quantities, formats, and other project details necessary for successful execution.

• Provide Account Leads with final deliverables in requested formats, including clean project files for translation, captioning, revisions, and future use.

• Develop and document post-production standards, workflows, and best practices.

• Evaluate new software, plugins, AI-assisted tools, and workflows that improve creative quality and operational efficiency.

• Serve as an internal subject matter expert on editing and post-production workflows.

Motion Design & Animation

• Create high-quality motion graphics and animation when projects require motion-design support.

• Concept and execute 2D motion graphics, with the ability to contribute to 3D work when appropriate.

• Create artboards, style frames, and visual approaches for animation projects as needed.

• Integrate motion design seamlessly into editorial projects to create cohesive visual storytelling.

• Develop creative motion solutions that elevate the client’s message while remaining aligned with the established creative vision.

• Execute animation, compositing, and finishing of motion-graphic elements and deliverables.

• Continually explore new animation techniques, visual styles, software, plugins, AI-assisted tools, and emerging workflows.

• Help maintain and elevate PullSpark’s visual and technical standards for motion design.

• Provide creative and technical direction to freelance motion designers and animators when specialized or additional support is required.

Creative Collaboration

• Partner with Creative Directors, Creative Producers, Copywriters, Designers, Account Leads, and Event Producers throughout the creative process.

• Collaborate with the Creative Director and Account Leads to concept videos and visual approaches in alignment with the client’s brand.

• Participate in screenings and provide constructive creative feedback.

• Clearly communicate editorial recommendations, storytelling opportunities, motion-design opportunities, and technical constraints.

• Contribute creative concepts during brainstorming and pre-production—not simply during post-production.

• Respectfully recommend stronger creative or storytelling approaches when opportunities arise.

• Recommend editorial approaches, pacing, music, structure, animation, and visual treatments that strengthen the client’s message.

• Support client satisfaction through thoughtful revisions and proactive communication.

Production Support

• Attend video shoots and live events on an as-needed basis and serve as a key representative of PullSpark culture on sets and at events.

• Attend productions when needed to advise on coverage, editorial considerations, footage management, and post-production requirements.

• Assist in developing shot lists that improve storytelling possibilities and efficiency in post-production.

• Anticipate editorial, visual-effects, motion-graphics, and technical requirements during production to minimize unnecessary challenges in post.

Team & Contractor Leadership

• Elevate the overall quality of PullSpark’s post-production network by identifying, recommending, vetting, and fostering relationships with freelance editors, motion designers, animators, and other post-production partners who meet PullSpark’s standards of taste, storytelling, technical execution, and reliability.

• Provide contractors with clear creative direction, technical requirements, timelines, file-management expectations, and PullSpark best practices.

• Work alongside contract editors, designers, and animators to provide creative strategy, technical support, and feedback.

• Review contractor work and provide actionable creative and technical feedback.

• Supervise and mentor junior post-production talent as appropriate, including project direction, draft feedback, development opportunities, and ongoing support.

• Help establish a scalable network of post-production talent capable of supporting PullSpark’s evolving creative needs.