Chick-fil-A

WINTER APPAREL

It might be surprising to read this, but Chick-fil-A doesn’t have a global, standard uniform for its restaurant team members. Although Chick-fil-A produces clothing (they have an entire catalog!), the Operator of each location maintains autonomy regarding what their team members wear.

Thus, our team was excited when we were asked to help internally promote Chick-fil-A’s newest winter apparel. To make a winter jacket look stylish, our team set up a full-scale photoshoot inside one of their restaurants and spent the entire day emulating TikTok videos with a group of fun-loving Chick-fil-A team members. Then, beyond just providing the on-set dance music and film crew, PullSpark’s post-production team brought this video to life through extensive editing, animation, color grading, and sound design. Attention to detail before, during, and after a film shoot can make even parkas and trapper hats appear in vogue.